Family Guy 350th Episode - Overview
Entering its 19th season, Family Guy continues to entertain its die-hard fans with razor sharp humor, spot-on parodies, spectacular animation and orchestra-backed original music. This season, our team was tasked with developing the show’s 350th episode celebration on social, and we were definitely looking to make an impact!
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OBJECTIVES
Increase broadcast viewership the Sunday night of FOX’s Animation Domination leading into the 350th Family Guy Episode premiere, and coordinate the announcement of Cleveland’s new voice actor. With our objectives in mind we dove into our strategy by implementing fan sweepstakes, collaborating with show producers, writers and animators to deliver authentic social content.
It was an absolute pleasure to work with Seth MacFarlane to create this custom Stewie announcement, custom for social.
RESULTS
To get there, we created stylized landmark content across social to celebrate the Family Guy timeline. We also collaborated with producers, writers, animators and Seth Macfarlane to create custom content, exclusive for social.
Leading into premiere we announced the Cleveland Arif Zahir recast news and aligned our 350 puzzle set giveaway to create buzz on social.
The day of premiere, Family Guy became the #1 social Comedy Series across all of TV on Sunday and ranked #1 as the most talked about comedy series on broadcast social amongst organic audiences.
