Duncanville - Season 1 overview:.
From Emmy Award and Golden Globe winner Amy Poehler (“Parks and Recreation,” “Saturday Night Live”) and Emmy Award winners Mike and Julie Scully (THE SIMPSONS, “The Carmichael Show,” “Parks and Recreation”) comes DUNCANVILLE, an animated family comedy centered around a spectacularly average 15-year-old boy with a rich fantasy life, and the people in his world.
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OBJECTIVES
The goals at FOX for Duncanville included introducing a brand new animated family to the loaded Animation Domination line-up, home to The Simpsons, Family Guy and Bob’s Burgers. To accomplish this goal, we needed to utilize the pedigree of producers, cast and guest stars to attract viewership and build a new online community for fans.
Duncanville family joins in on the Blinding lights challenge on TikTok.
RESULTS
Amy Poehler’s new animated series landed on FOX as a steady fan favorite. The social campaign launched with eye-catching content focused on talent to help draw in their fanbase. We were also fortunate to work with Wiz Khalifa’s amazing team at Taylor Gang to amplify Duncanville’s presence on his online platforms with custom made creative. He also custom recorded responses in character to respond back to fans on IG Stories, eventually winning a 2021 Webby Award for Best Use of Social Media!
With the launch of Duncanville we developed a synergy formula across all Animation Domination social accounts as well as partnered with Giphy to create a unique gaming experience. We also launched an organic TikTok campaign where we were given the opportunity to shine by working with show producers, writers and animators to create custom content on the platform. The payoff was tremendous with over 6 Millions combined organic views and a 8% follower growth rate after launching the first custom TikTok.